Monday, May 25, 2020

Why Obama Won the 08 Presidential Election

Barack Obama decisively won the presidential election due to many factors, including weaknesses of his Republican opponent, Sen. John McCain. His own strengths also helped propel him to victory in the 2008 race to become the 44th President of the United States. Empathy and Genuine Help for Middle-Class Americans Barack Obama gets what it means for a family to worry financially, to work hard simply to make it, and to do without essentials. Obama was born to a teenage mother, abandoned by his father at age 2, and raised largely in a small apartment by his middle-class grandparents. At one point, Obama, his mother, and younger sister relied on food stamps to put meals on the family table. Michelle Obama, close counselor and best friend to her husband, and her brother were similarly raised in modest circumstances in a one-bedroom apartment on the South Side of Chicago. Both Barack and Michelle Obama speak frequently about what it means for middle-class Americans to be at a disadvantage financially and otherwise. Because they get it, both Obamas referred with heartfelt eloquence to middle-class fears during the campaign and early years of the Obama presidency, including: The climbing unemployment rateThe staggering home foreclosure rate gripping the nationCrashing 401(k) and pension plans, leaving retirements in limbo48 million Americans without healthcare insuranceHigh percentages of public schools failing our childrenThe continuing struggle of middle-class families to balance work and parenting demands In vivid contrast, John and particularly Cindy McCain exuded an aura of financial insularity and well-heeled elegance. Both were born wealthy and were quite wealthy for their entire lives. When cornered by Pastor Rick Warren during the campaign, John McCain defined rich as I think if youre just talking about income, how about $5 million. Middle-class anger was palpable about economic fairness during those tough financial times and came after what many viewed as then-President George W. Bushs $700 billion bailout of rich Wall Streeters. Obama offered actual, understandable policy solutions to help middle-class Americans, including: A detailed 12-point program to repair the economy for middle-class families, including a $1,000 tax cut, creation of 5 million new jobs, protection of family homes from foreclosure, and reform of unfair bankruptcy laws.A Small Business Emergency Rescue Plan which included emergency lending for small and family-owned businesses, special tax incentives, and tax cuts, and expansion of Small Business Administration support and services.A specific plan to reform Wall Street practices, including new regulation of the financial markets, to blunt the greedy influence of special interests, crackdown on manipulation of financial markets, and more. John McCains tin ear on middle-class financial woes was evident in his prescription for the economy: more tax-cuts for major corporations, and continuation of the Bush tax cuts for U.S. millionaires. And this McCain stance was consistent with his stated desire to slash Medicare and privatize Social Security. The American public was fed-up with failed Bush/McCain economics, which claimed that prosperity would eventually trickle down to everyone else. Obama won the presidential race largely because voters perceived that he, and not John McCain, cared about and would address middle-class economic struggles and inequities. Steady Leadership, Calm Temperament Barack Obama earned at least 407 newspaper endorsements, versus 212 for John McCain. Without exception, every Obama endorsement referred to his presidential-like personal and leadership qualities. And all echo the same basics about Obamas calm, steady, thoughtful nature, versus McCains impetuousness and unpredictability. Explained  The Salt Lake Tribune, which has rarely endorsed a Democrat for president: Under the most intense scrutiny and attacks from both parties, Obama has shown the temperament, judgment, intellect and political acumen that are essential in a president that would lead the United States out of the crises created by President Bush, a complicit Congress and our own apathy. The Los Angeles Times noted: We need a leader who demonstrates thoughtful calm and grace under pressure, one not prone to volatile gesture or capricious pronouncement ... as the presidential race draws to its conclusion, it is Obamas character and temperament that come to the fore. It is his steadiness. His maturity. And from  the Chicago Tribune, founded in 1847, which had never before endorsed a Democrat for the presidency: We have tremendous confidence in his intellectual rigor, his moral compass and his ability to make sound, thoughtful, careful decisions. He is ready... Obama is deeply grounded in the best aspirations of this country, and we need to return to those aspirations. ... He has risen with his honor, grace and civility intact. He has the intelligence to understand the grave economic and national security risks that face us, to listen to good advice and make careful decisions. In contrast, during the past two months of the 08 presidential campaign, John McCain acted (and overreacted) inconsistently, unpredictably, and without forethought. Two examples of McCains unsteady leadership were his erratic behavior during the financial markets meltdown, and in his poorly-vetted pick of Sarah Palin as his running mate. John McCain served as the perfect foil to highlight Obamas solidly grounded leadership skills. Obamas even-keel temperament made him seem well-suited to be president for the troubled, turbulent times. And the mere image of ultra-volatile, careless John McCain in the White House was enough to scare the majority of the electorate into supporting Obama. Health Care Insurance Americans were finally fed-up enough with the unfairness of health care delivery in this country to be ready to make the issue a priority in selecting a president. The United States is the only wealthy, industrialized nation that does not have a universal health care system. As a result, in 2008, more than 48 million U.S. men, women, and children had no health care insurance. Despite being ranked No. 1 in health care spending by the World Health Organization (WHO), the U.S. was ranked  72nd among 191 nations  in 2000 in overall level of health of its citizens. And the state of U.S. health care deteriorated further under the Bush administration. Obama set for a health care plan and policies that would fairly ensure that every American will have access to good quality medical care services. McCains health care plan was a stunningly radical scheme that would: Still exclude millions of the uninsuredRaise income taxes for most American familiesIn the opinion of most experts, cause millions of employers to drop health care policies for their employees And unbelievably, McCain wanted to deregulate the health care insurance industry, much as Republicans disastrously deregulated U.S. financial markets under President George Bush. Obamas Health Care Plan Obamas plan intended to make available a new plan to all Americans, including the self-employed and small businesses, to buy affordable health coverage that is similar to the plan available to members of Congress. The new plan was to include: Guaranteed eligibilityNo one would be turned away from any insurance plan because of illness or pre-existing conditionsComprehensive benefitsAffordable premiums, co-pays, and deductiblesEasy enrollmentPortability and choice Employers that did not offer or make a significant contribution to the cost of quality health coverage for their employees would be required to contribute a percentage of payroll toward the costs of this plan. Most small businesses would be exempt from this mandate. The Obama plan required only that all children have health care coverage. McCains Health Care Plan John McCains health care plan was designed to control health care costs and to deregulate, and thus enrich, the healthcare industry, and was not necessarily designed to offer health care coverage to the uninsured. For consumers, the McCain plan: Required that insurance policies from employers be included in employees taxable income, along with salary and bonuses, thereby causing employees income taxes to increase;Then provided a $5,000 tax credit to partially offset increased income taxesDeleted the employee health care insurance income tax deduction for all employers Innumerable experts predicted that these massive McCain changes would: Cause the taxable income of the average family of four to rise by about $7,000Cause employers to drop health care insurance for employeesCause an increase, not decrease, in Americans without health care coverage McCains plan was intended to push millions of Americans into the market to buy their own individual health care policies, which will be offered by a newly deregulated health care insurance industry. Newsweek reported, The Tax Policy Center estimates that 20 million workers will leave the employer-based system, not always voluntarily. Midsize and smaller companies are likely to drop their plans ... CNN/Money added, McCain sorely lacks a plan for people in their 50s without corporate benefits, and Americans with pre-existing conditions, who would be brutally stripped of coverage if insurance crosses state lines. Observed blogger Jim MacDonald: The result ... won’t be healthy competition that will lower costs for everyone. It’ll be higher costs and fewer options for the poor, the old, and the sick. That is, the people who need health care. Young, healthy, rich people won’t be affected ... Obamas Plan: The Only Viable Choice Obamas plan fairly and inexpensively ensured that all Americans have access to quality health care services, but without the government providing those services. McCains health care plan was intended to free the business community from providing for its employees, to enrich the health care insurance industry, and increase income taxes for all Americans. But not to provide health care services for the uninsured. For anyone who valued their health care insurance, Barack Obama was the only viable choice for president. Withdrawal of Combat Troops from Iraq Barack Obama bested Hillary Clinton by a small margin for the 08 Democratic presidential nomination due mainly to their differing positions on the Iraq War, especially at the wars inception in 2002. Sen. Hillary Clinton  voted yes in 2002  to give the Bush administration authorization to attack and invade Iraq. Sen. Clinton rightfully believes that Congress was misled by Bush, and after a while, she admitted her regret for her vote. But Clintons 2002 support for the unpopular war was brutal fact. In contrast, Barack Obama famously  spoke out in late 2002 against the Iraq War  before Congress voted, declaring: I dont oppose all wars. What I am opposed to is a dumb war. What I am opposed to is a rash war. What I am opposed to is the cynical attempt ... to shove their own ideological agendas down our throats, irrespective of the costs in lives lost and in hardships borne. What I am opposed to is the attempt by political hacks like Karl Rove to distract us from a rise in the uninsured, a rise in the poverty rate, a drop in the median income, to distract us from corporate scandals and a stock market that has just gone through the worst month since the Great Depression. Obama on the Iraq War Obamas stance on the Iraq War  was unambiguous: He planned to immediately begin to remove our troops from Iraq. He promised to remove one to two combat brigades each month and to have all of our combat brigades out of Iraq within 16 months. Once in office, however, Obama stuck to the Bush administration timetable of complete withdrawal by December 31, 2011. Under an Obama administration, the U.S. would not build or maintain any permanent bases in Iraq. He planned to temporarily maintain some noncombat troops in Iraq to protect our embassy and diplomats, and to complete the training of Iraq troops and police forces, as necessary. Also, Obama planned to launch the most aggressive diplomatic effort in recent American history to reach a new compact on the stability of Iraq and the Middle East. This effort would include all of Iraq’s neighbors, including Iran and Syria. McCain on the Iraq War McCain, a third-generation Naval officer, voted in 2002 to give President Bush full authority to attack and invade Iraq. And hes continually served as supporter and cheerleader for the U.S. War in Iraq, albeit with occasional objections to strategies. At the 08 Republican Convention and on the campaign trail, McCain and running mate Palin frequently proclaimed a goal of victory in Iraq and scoff at withdrawal timetables as foolish and premature. McCains website proclaimed, ... it is strategically and morally essential for the U.S. to support the Government of Iraq to become capable of governing itself and safeguarding its people. He strongly disagrees with those who advocate withdrawing American troops before that has occurred. McCain took this stance: Despite the  $12 billion monthly pricetag  to U.S. taxpayersDespite the fact that the Iraqi government had a substantial budgetary surplusDespite mounting deaths and permanent maimings of U.S. soldiersDespite exhaustion of U.S armed forcesDespite the crippling effect the Iraq War has on U.S. armed forces abilities to address other conflicts and emergencies Gen. Colin Powell, former Chairman of the Joint Chiefs of Staff and former secretary of state, disagreed with McCain, as did Gen. Wesley Clark, former Supreme Allied Commander Europe of NATO, and as did dozens of other retired generals, admirals and other top brass. The Bush administration also disagreed with John McCain. On November 17, 2008, the Bush administration and the Iraqi government signed a status of forces agreement to begin troop withdrawals. Even Gen. David Petraeus, often referred to with great reverence by McCain,  told the British press  that he would never use the word victory to describe U.S. involvement in Iraq and  commented: This is not the sort of struggle where you take a hill, plant the flag and go home to a victory parade ... its not war with a simple slogan. The hard truth is that John McCain, Vietnam War POW, was obsessed with the Iraq War. And he couldnt seem to shake his angry, unhealthy obsession despite either reality or exorbitant cost. Voters Wanted Out of Iraq Per  CNN/Opinion Research Corp. polling  from October 17 to 19, 2008, 66% of all Americans disapproved of the Iraq war. Obama was on the correct side of this issue, according to the voting public, especially per the centrist, swing voters who decide most election outcomes. Obama won the 2008 presidential election in part because he consistently exhibited wise judgment on the Iraq War, and because he insisted on the correct course of action. Joe Biden as Running Mate Sen. Barack Obama won the presidency in part because of his wise selection of highly experienced, well-liked Sen. Joe Biden of Delaware as his vice-presidential running mate. The first job of the vice president is to assume the presidency should the president become incapacitated. No one doubted that Joe Biden was fully prepared to become President of the United States, should that terrible occasion have arisen. The second job of the vice president is to be of constant counsel to the president. In his 36 years in the U.S. Senate, Biden was one of the  most respected American leaders on foreign policy, the U.S. judiciary, crime, civil liberties, and many other vital areas. With his gregarious, warm personality, Biden was suited to offer direct, smart counsel to the 44th president, as he has done for many other U.S. presidents. As an added bonus, the working chemistry and mutual respect between Obama and Biden were excellent. For Americans concerned about Barack Obamas level of experience, Joe Bidens presence on the ticket added a large dose of gravitas. Had he selected one of the able, but far less experienced candidates on his short list (Kansas Gov. Kathleen Sebelius and Virginia Gov. Tim Kaine, to name two top contenders), Barack Obama may have been less likely to reassure a majority of voters that the Democratic ticket was experienced enough to tackle the days tough issues. Joe Biden vs. Sarah Palin Joe Bidens deep grasp of the issues, appreciation of U.S. history and laws, and steady, experienced leadership were in jarring contrast to that of Alaska Gov. Sarah Palin, the Republican vice-presidential candidate. Republican nominee, 72-year-old John McCain, has wrestled with three episodes of melanoma, the most aggressive form of skin cancer, and had an in-depth skin cancer check every few months. McCains serious health challenges greatly increased the risk that he could become incapacitated and/or pass away in office, which would have required his vice president to become president of the United States. It was widely recognized, even by a plethora of conservative pundits, that Sarah Palin was wholly unprepared to assume the presidency. In contrast, Joe Biden was widely regarded as well prepared to assume the presidency.

Thursday, May 14, 2020

Fineprint Case Study - 1033 Words

Case 1: FinePrint Company Introduction The given case, FinePrint Company, is a case to determine whether or not John Johnson, the owner of FinePrint Company, should (1) accept a one-time discounted special pricing order and (2) whether or not he should consider outsourcing some of his printing. Throughout the report, the different issues will be identified, alternatives identified and assessed and a recommendation will be made for John Johnson in which he should execute upon as well as a conclusion. Issue Identification In the case, John Johnson was called by Abbie Jenkins, who indicated that she needed a onetime print job done for her 25,000 brochures. Abbie mentioned that she could only afford to pay him $10 per 100 brochures which†¦show more content†¦Page 3 APPENDIX 1 Alternative Evaluation Option 1- Decline both offers. Do not accept Abbie’s print job and do not outsource Revenue Variable Costs Direct Material, variable Direct Labor, variable Manufacturing Overhead, variable Sales, variable Total Variable Costs Contribution Margin (Revenue-Variable Costs) Fixed Costs Direct Labor, fixed Manufacturing Overhead, fixed Sales, fixed Corporate, fixed Total Fixed Costs 3000 3375 1875 3750 12000 22500 6000 1500 1500 1500 10500 15000 OPERATING INCOME (CM - Total Fixed Costs) Option 2- Accept Abbie’s print job and do not outsource Revenue Variable Costs Direct Material, variable Direct Labor, variable Manufacturing Overhead, variable Sales, variable Total Variable Costs Contribution Margin (Revenue-Variable Costs) Page 4 3,000 23750 6000 1500 1500 1250 10250 13500 Fixed Costs Direct Labor, fixed Manufacturing Overhead, fixed Sales, fixed Corporate, fixed Total Fixed Costs 3000 3375 1875 3750 12000 OPERATING INCOME (CM - Total Fixed Costs) 1,500 Option 3- Accept Abbie’s print job and outsource to SmallPrint Shop Revenue Variable Costs Direct Material, variable Direct Labor, variable Manufacturing Overhead, variable Sales, variable Cost to Outsource Total Variable Costs Contribution Margin (Revenue-Variable Costs) Fixed Costs Direct Labor, fixed Manufacturing Overhead, fixedShow MoreRelatedForty Hadith Imam Nawawi23268 Words   |  94 Pagescommentaries also try to offer discussions on related contemporary issues pertaining to certain concepts mentioned in these hadiths. h p: //fo tyhadi th. iiu e m r . du. y h p: //f o tyhadi th. iiu e m /hadi ths . h m r . du. y t PDF created with FinePrint pdfFactory Pro trial version http://www.pdffactory.com hafeezkv@gmail.com 1. Actions are judged by intentions It is narrated on the authority of Amirul Mu minin, Abu Hafs Umar bin al-Khattab, radiyallahu anhu, who said: I heard the

Wednesday, May 6, 2020

Elizabeth The First Was The Queen Of England And Ireland

Elizabeth the First was the Queen of England and Ireland from 1553 to 1603. She was the final and fifth monarch of the Tudor dynasty. Elizabeth had many talents, which enabled her to be a capable, strong leader. For many reasons Elizabeth was one of the most notable personalities of Tudor, one being that she kept stability in a nation that was troubled with political and religious rebellion. Against the pressures of parliament she maintained authority of the crown. She was able to transform England’s empire from a very weak place to England’s Golden Age. During her reign the greatest artistic brilliance in English history was created, the birth of Shakespeare, the rise of trade, the rich were taxed to help the poor, and the defeat of the†¦show more content†¦He served Elizabeth for forty years. Elizabeth never married and no one knows what her attitude towards marriage was. While Elizabeth was Queen, she was not focused on conquering other countries and expanding England. She was more focused on England’s exploration and trade. Elizabeth recognized that focusing on her country would help things get turned around. Trade was very important to her country. Merchants during her time were encouraged to find new markets and land for their goods. English merchants during her reign, began to trade in the Americas and England became famous for its explorers. Many new voyages to find new land were paid for by the Queen. Examples of some explorers were Martin Frobisher who reached Northern Canada. Humphrey Gilbert who claimed a new found land for his Queen. Sir Walter Raleigh made the first English voyage to Northern America. The most famous explorer was Frances Drake. He sailed all the way around the world in his ship and after he sailed back home to England. Elizabeth made him a Knight and gave him the name Sir Frances Drake. Queen Elizabeth I supported and encouraged poetry, plays, and music. Poets and playwrights would perform their writings in front of her. 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Tuesday, May 5, 2020

Data Analysis in Business Skills

Question: Discuss about the Data Analysis in Business Skills. Answer: Introduction This report is based on the competitive and marketing analysis of the Monash University. The marketing analysis of the Monash University helps to identify its strategic position, opportunities, and threats in the Australian market. Moreover, in this report, it analyses the various models like PEST analysis, Competitor analyses, SWOT analyses, Value position analyses, segmentation and target market analysis to evaluate the strategic capabilities in the market. These models help the university to measure the degree of its competitiveness. It also helps to take strategic decisions in the long term which benefits to generate sufficient revenue. Monash University is an Australian University located in Melbourne, Australia. It was founded in the year 1958.It is second oldest university in the state of Victoria. It is listed under top 10 Universities of Australia. The University is largest in students body size around 40,300 includes national and international students and it has seven local and international campuses (ABS, 2017). It provides a lot of undergraduate and postgraduate courses to the students and mainly focuses on the research field. Moreover, Monash also partnership with government, NGOs and companies to get relevant and updated information on current issues and trends that could be updated their syllabus and students can gain the updated knowledge which is useful for current and global context. Moreover, University provides the practical learning environment to the students so that they can apply their learnings in their career advancement (Australianuniversities, 2017). It provides the happening campus life, scholarship programs and flexible tuition fees for students. The University management makes strategic decisions to remain competitive in an Australia. Market Summary and Demand Assessment of Monash University Monash University marketing plan is to develop the effective strategy to remain competitive in the market. The University updates their syllabus according to the current trends of the market. also it focuses on the research part of their curriculum. Monash University aware students and regular update their courses according to the changing trends of the market. The marketing summary of the university is to give practical learning to their students so that they can enhance their capabilities in corporate culture (Monash University, 2017).Demand assessment refers that the overall demand of the University in the Market. The University has enrolled the highest number of local and international students in the Australia in past recent years. The practical learning approach and focus on research-based study makes their demand high in the market. The well qualified staff, good campus life, flexible fees structure and full time resident program make the students different in the competitive world. Target market and Segmentation of Monash University The target markets of the Monash University are local and international students for their different courses. Moreover, the university targets the students organizations and high qualified faculty that helps its to accomplish its objectives. In future, the university will target the working professionals for their executive programs. The main aim of the university is to provide the quality education to their students. The segmentation of the Monash university is focus on the below areas (Intead, 2017). In the above given figure it depicts that the Universitys segment market is aspiring students, working professionals, beginners and industry professionals. In every segment Monash provides the quality, innovative and practical approach in their curriculum. Current Marketing Mix Analysis Monash University implements the four Ps of marketing mix strategy i.e. Product/Service, Price, Distribution, and Promotion. The Below given table indicates the short description of marketing strategy. Product It includes the Universities updated programs or courses for the students for various streams. The courses offered by the university in the field of Engineering, IT, Business and Pharmacy for all students (Lilien and Grewal, 2012). Distribution The university offers the full-time residential programs and distance learning certifications for international and local students. Along with this it also offers the courses for Working professionals who wants to get early promotions in their company. This strategy helps University to get higher enrollments. Price Monash University adapts the flexible pricing strategy for the students according to their aptitude exams scores. The university gives the scholarship to the students on the basis of their scores in ILETS and TOEFL (Gajic, 2012). Promotion The university used the print and electronic media (Newspapers, TV, Ads, Social media and Hoardings) for promotions. Along with that, the university participates in education fair every session to get a maximum number of admissions for their offered courses. PEST Analysis Political Factors The Australian government has taken many initiatives in the field of education programs. Australia literacy rate is good i.e. 96% both in male and females at the age of 15-24 years in 2013.The stable Australian political environment supports University to provide an excellent education to their students (ABS, 2017). Economic Factors It is one of the largest capitalist economies in the world. The service sector contributes maximum in their economy. The current employment rate is 61% that is higher as compared to last year (Austrade, 2017). These factors help the university to encourage maximum students to pursue their studies. Social Factors The mixed culture, high literacy rate and modern living standards of the people encourage students towards good education. The good social values support University to maximum registrations in different courses. Technological Factors The government spends majorly in technology and infrastructure. These investments help University to provide updated courses for students. Though, huge investments of government it is beneficial for students to become a good entrepreneur. Competitor Analysis The Literacy rate increases in Australia in the past recent years. Moreover, Australia is the most excited college destination choice for the local and international students. According to the latest survey of education consultants, it depicts that 88% of students are satisfied with Australian education. Moreover, 65% of the international students pursue their studies from Australian universities (UNESCO, 2017). These studies and factors make the environment competitive in the education field. Moreover, there are many competitors exists in the market which offers the same courses at attractive prices and benefits. Monash adopts the flexible fees structure, practical learning approach and industry oriented courses to remain competitive in the market. Moreover, Monash recruits the experienced faculties and continuously innovations in their syllabus according to the changing market trends. The Below given table depicts the list of competitors and their strengths and weaknesses. Name of Competitors Strength and Weakness 1) Australian National University Variety of courses and good reputation in market Fees structure is high as compared to other universities 2) University of Melbourne Industry oriented learning approach Limited presence 3) University of Sydney Facilities and amenities are good Focus more on theoretical approach. SWOT Analysis SWOT analysis helps the University of assess its main factors to become competitive in the market. Strengths Oldest University and highest students enrollments every year. High Interaction with students and faculty Practical learning approach Industry oriented courses at flexible prices Good environment and infrastructure (van Wijngaarden, 2012). Weaknesses Lack of funding and financial support for faculty scholarship Teaching approach is tough that makes it difficult for students to understand the concepts Focus more on research studies only Resources are not adequate for recruitment, selection, retention, and marketing Opportunities Online education opens more opportunities for University to capture high market share Education reforms in many countries that benefit the University to target more students Australian government flexible policies in the areas of education enrichment International and Off-campus (distance learnings programs) Migration of International students for higher studies is increasing in recent years. Threats High competition in the education field Retention of qualified faculty is difficult for the university if higher salaries are offer from competitors (UIS, 2017). Value and Brand Positioning Analyses Monash University is developing its reputation and value due to its advanced and updated teaching methods. Moreover, it is also the oldest university in the Victoria State. The industry-oriented learning approach and flexible fees structure with good amenities positioned distinct in the Australian education sector. Besides this, the University supports the students through their online and executives programs which help to cater the current needs of the corporate environment. Simultaneously university conducts the training and career progression programs for the students to enhance their capabilities and learning skills (MU, 2017). The Universities also tie up with the different communities to enhance their brand value in the market. Conclusion As per the above report analysis, it is concluded that Monash University has performed well in the education industry. It is the leading university with the highest number of national and domestic students. Moreover, it is also found that the various marketing and communication models effectively generate the positive results for the university that will benefit to remain competitive in the industry. Internal and external analysis like PESTLE, SWOT, and Competitive and value analysis reveals the opportunities and issues present in the industry. References Australianuniversities (2017). Australian Universities [Online] Retrieved from https://www.australianuniversities.com.au/profiles/monash-university-monash.html Monash University (2017). Courses [Online] Retrieved from https://www.study.monash/courses Intead (2017). You have your student segmentation, now what? [Online] Retrieved from https://services.intead.com/blog/you-have-your-student-segmentation-now-what Gajic, J., (2012). IMPORTANCE OF MARKETING MIX IN HIGHER EDUCATION INSTITUTIONS, Singidunum journal 2012, 9 (1): 29-41. Peter, J. P., and Donnelly, J. H. (2011).Marketing management: knowledge and skills: text, analysis, cases, plans. Plano: Business pub., INC. Lilien, G. L., and Grewal, R. (2012).Handbook on business to business marketing.USA: Edward Elgar Publishing. Austrade (2017). Australia Unlimited [Online] Retrieved from https://www.austrade.gov.au/ UNESCO (2017). Education : Literacy rate [Online] Retrieved from https://data.uis.unesco.org/Index.aspx?queryid=166 van Wijngaarden, J. D., Scholten, G. R., and van Wijk, K. P. (2012). Strategic analysis for health care organizations: the suitability of the SWOT?analysis.The International journal of health planning and management,27(1), 34-49. UIS (2017) Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis [Online] Retrieved from https://www.uis.edu/strategicplan/plan/sectiontwo/strengths/ Monash University (2017) MBA5707 - Data analysis in business.[Online]. Retrieved from https://www.monash.edu.au/pubs/handbooks/units/MBA5707.html Landzine (2017). 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